Walmart-Owned Myntra CEO on Tech, Storytelling and Staying Ahead of the Fashion Retail Curve

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Myntra CEO Nandita Sinha discusses the importance of differentiation and trend setting in the fashion industry. She highlights the company's large premium customer base and its focus on attracting Gen Z and young customers. Myntra's reach extends to over 19,000 Pin codes across the country.

‘s first focused fashion ecommerce players, first launched in 2007, was then acquired by etail giant Flipkart in 2014, which in turn saw a majority investment by

Sinha is clearly excited by consumers’ focus on global brands, and their hunger for them, which is still unabated. The market is far from satiated, Sinha explained. “With 30 international brands in 2016, this number has already crossed to more than 400 leading international fashion, beauty and lifestyle brands, on our platform,” she said, adding that 50 brands will be launched this year“There is a lot of opportunity to build brands in this country.

Fast growing cities beyond the existing retail strongholds of New Delhi, Mumbai and Bengaluru include Chandigarh, Jaipur, Indore, Mangaluru, Kochi, Lucknow, Patna, Ranchi, Guwahati, Bhubaneshwar, Visakhapatnam, Mysuru, Coimbatore and the state of Goa, with 14 of these cities having a total of 29 million square feet of retail space

 

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