Ten years ago, on April Fool’s Day, Zoë Foster Blake was newly married, pregnant with her first child and hot off releasing her fourth novel. Oh, and she was also launching a skincare brand, Go-To. “I did a book tour, launched a brand and had a baby, all in three months,” says the 43-year-old. “I honestly put it into the world and then collapsed.”
From there, the brand gained a cult following, launched two offshoots . And after selling a 50.1 per cent stake to global beauty company BWX in 2021 for $89 million, Foster Blake became the majority owner again in 2023 when she bought back her stake for And when it comes to both jobs and projects, the Foster Blake family has a lot going on. Blake co-hosts the much-lovedon Nine with Ryan “Brickman” McNaught. Beyond Go-To, Foster Blake has just finished another novel, out in October, which she says draws on the lessons she’s learnt as a female founder. With Sonny and Rudy both now in school, I’m curious as to how one of Australia’s favourite families makes the most of their time together.
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