Social media platform X, formerly Twitter, is looking to set the record straight after its brand safety score on a key platform used by major media advertisers displayed an inaccurate rating for four and a half months. X's brand safety score on DoubleVerify, one of the leading sources for media holding companies to check the safety and suitability of a given platform for advertising campaigns, was displayed as an erroneously low figure from late October of last year until last month.
He added that X has invested heavily in additional brand safety tools since CEO Linda Yaccarino joined the company in June, with the company allocating an "incalculable" amount of time and investment into "trying to rectify what was not a problem, but what was told to us was a problem.