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Verizon revealed its plans for Yahoo Finance in a meeting with ad-industry insiders, and they include testing a $55-a-month subscription service

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Parent company Verizon Media Group shared the details at a recent meeting with its Agency Advisory Council, a small group of top agency execs.

on Yahoo Finance Premium back in November. According to that report, the service was likely to cost $100 a month and it would be aimed at retail investors, with access to premium financial data tools, data sets, and industry research.

On top of the paid content, Joanna Lambert, GM over finance and tech, told the gathering that Yahoo Finance also expanded to eight hours of daily, free, live market coverage, according to Verizon Media's recap of the meeting that was viewed by Business Insider. Verizon Media said in notes summarizing the meeting that it's considering extending Yahoo Finance Live to Pluto TV, where its competition already is. A spokeswoman for Verizon said any reference to Pluto was purely illustrative and that there have been no formal conversations between Verizon and the streaming service.

 

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