The Biden administration might ban TikTok. These Latinx small-business owners are worried

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Latinx small-business owners say a TikTok ban would cost them a valuable marketing platform — one that has had a tremendous impact on their ventures.

After years of dreaming, Ruben Trujillo had finally launched his own business. It didn't go the way he had expected. It was 2020 and he was having a tough time. Trujillo had just become the primary caregiver for his grandmother, he was let go from his full-time teaching job, and Cafe Emporos, the company he launched that sells personalized coffee filters, was struggling. “I had this dream, and now I have nothing to show for it,” Trujillo remembered thinking. “I was like, ‘OK, I failed.

Politicians on both sides of the aisle allege that the app is a threat to privacy and national security because the company that owns it is beholden to the Chinese Communist Party. In March, Congress passed a bipartisan bill to compel ByteDance to sell the app or face a ban. The legislation is stalled at the Senate.

 

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