Woolford, who launched her boutique gym business North Studio during Covid, went head-to-head with fellow finalist Phil Turner to secure Lord Sugar’s £250,000 investment and form a partnership with the business mogul. After she was declared the winner during Thursday’s finale, she said landing the investment was “something beyond my wildest dreams”.
“Specialist pies are not and it’s a market that I’m very interested in, but how can I be interested in it if there’s no light at the end of the tunnel. “There’s a loss-making business at the moment which you tell me is going to turn around and be okay, and that’s my dilemma.” Lord Sugar continued: “It’s very, very hard for me. I’m having trouble here. But my gut feeling is telling me that, Rachel, you’re going to be my business partner.