McDonald's took nearly 20 years to step back into mergers and acquisitions. But now it has returned to dealmaking, as it looks to build on its tech-heavy strategy with calculated digital investments.
McDonald's dealmaking strategy follows a general trend across the broader retail and consumer industries. A recent report from A.T. Kearney predicts that smaller scale, strategic deals will characterize most of the M&A activity across those industries this year. The company has also partnered with UberEats to deliver its food, but for now the bulk of the customer data only belongs to the third-party delivery service, not McDonald's.
In addition to suggesting menu items that cost more, the drive-thru menus could also suggest food that does not take as long to make, speeding up drive-thru lines.
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