EVERYONE has a chance to be a 'somebody' today because of the many online platforms available. We are aware that there is a deluge of social media influencers, entertainers, opinionated people, jesters and whatnot online. The digital media explosion and online business boom have made this all possible. This has led to everyone having the power to be heard and seen. One advantage of this is that media has been democratized.
Whether one has the task to connect and make relationships, market a product, promote an advocacy, or create a movement, the least of the options you can take online is to resort to buffoonery.In his best-selling book 'Tribes: we need you to lead us,' Seth Godin, marketing expert and well-known speaker on leadership, says: 'Tribes are what matter now. Tribes are all about leading and connecting people and ideas.