Formula One announces long-term partnership with Puma | Malay Mail

The logo of German sports goods firm Puma is seen on a shoe after the company’s annual news conference in Herzogenaurach February 20, 2014. — Reuters pic

LONDON, April 4 — Formula One has agreed a long-term deal with Puma for the German sportswear company to become the sport’s exclusive merchandise retail partner, it said today. Formula One said Puma had gained the rights to design, produce and sell Formula One branded products trackside at grands prix.

Puma stands and superstores will be present at 17 of the 21 races on the calendar this season. — Reuters

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