Alex Popken was a longtime trust and safety executive at Twitter focusing on content moderation before leaving in 2023. She was the first employee there dedicated to moderating Twitter’s advertising business when she started in 2013.
Popken spoke recently with The Associated Press. The conversation has been edited for clarity and length.ANSWER: When I joined Twitter, content moderation was in its nascent stages. I think even trust and safety was this concept that people were just starting to understand and grapple with. The need for content moderation escalated as we, as platforms saw them be weaponized in new ways. I can sort of recall some key milestones of my tenure at Twitter.
Q: Can you talk a little bit about the non-social media companies that you work with and what kind of content moderation they use? I think that there’s a little bit of catastrophic thinking in this role where you think about like, what are the worst case scenarios that can happen here. And certainly they evolve. I think misinformation is a great example where there’s so many facets to misinformation and it’s such a hard thing to moderate. It’s like boiling the ocean.
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