Veldskoene are hitting the US as SA brands go global

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SA fashion brands are going global and we are here for this.

Watts, originally from SA, said:"I grew up wearing vellies every day, so it is truly an honour to bring a part of my culture and heritage to the United States."

"You are in control of the narrative of your brand. You get to determine how it is spoken about, the tone of voice it uses and you are able to articulate the narrative. In this case, Veldskoen is a seriously authentic African narrative. It's got an interesting story behind it which a lot of brands just don’t have these days," Cooper said.

Veldskoene, often shortened to vellies, is Afrikaans for"field shoes" which are available in SA, the UK and now the US.origins to as early as the 17th century and says it is based on the traditional Khoisan footwear first worn by indigenous people across southern Africa.

 

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gtaruvinga you’ve been way ahead of time🤣

Go vellies go!!

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