Online Retail Sales Figure Outstrips Another Sector, But It's Not The Milestone It May Appear To Be

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The brick-and-mortar retail 'apocalypse' is simply not happening

The thing is, while online sales as measured in the non-store sales category by the Commerce Department by about 400% since February 1999—to $59.77 billion in February, from under $12 billion—the truth of the matter is that online sales growth has slowed and that the retail share on a seasonally adjusted basis didn’t rise anywhere close to the sales rate. Online’s retail share climbed to 11.

Yes, the trend of consumers shopping online is here to stay, and the trend of underperforming retailers from

 

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garyvee 🧐

Tell that to Toys R Us, Sears, Payless Shoes, etc....

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