How Much Has the WNBA Draft’s Impacted Fashion Designers?

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Three U.S.-based designers have described how the media frenzy around last week's draft has impacted business.

With a record-breaking 2.45 million viewers, last week’s WNBA Draft delivered global recognition for the professional league’s leading players.

Seeing how Reese, a “stunning” athlete and recent college grad “looks so beautiful” was inspirational to De’Banco and other women, she said. Somewhat surprised by how much coverage dressing Reese generated especially from fashion outlets, she said, “That wasn’t about PR. It was more about supporting Angela in her career.”

Despite the blast of media coverage that was showered on the elite competitors and select designers, Le’s name had not been referenced in any WNBA Draft articles. During an interview Wednseday morning, the 51-year-old self-taught designer described her only-in-America story. Born in Vietnam, she and her father and sister relocated to Boston in 1994 and became a U.S. citizen in 2000.

Most clients and stylists connect with Wilkins via Instagram, as was the case recently with the musician Erykah Badu, who reach out directly to him with a video. All in all though, the recent media attention has amounted to “a bunch of likes on Instagram, comments and maybe a few more opportunities from other followers,” he said. “It’s hard because some designers don’t get the recognition that they deserve. Another issue is that sometimes the stylists like to take more of the shine.

 

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