MUMBAI - Apple Inc has cut prices of one of its latest iPhones in India by around one-fourth, sources said, as the U.S. tech giant looks to boost sales in the world's second-biggest smartphone market following a similar move in China.
On Apple's India website, the price of the 64 GB iPhone XR was unchanged at 76,900 rupees, but is on sale for less than 59,000 rupees at stores, the people said. In India, Apple's iPhones are up against the more competitive pricing of rival handsets from South Korea's Samsung Electronics Co Ltd and China's OnePlus.
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