What do weight loss drugs mean for a diet industry built on eating less and exercising more?

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New weight loss drugs are reshaping a dieting industry built on eating less and exercising more.

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The world's leading diet programs have taken note of such statistics and incorporated the popular drugs into their existing subscription plans., enabling members to get prescriptions for weight loss drugs. WeightWatchers is sticking with its focus on behavior change as the cornerstone of weight reduction but launched virtual clinics that provide customized exercise and nutrition plans, as well as prescription care, for individuals who want to lose 20% of their body weight on average.

The Mayo Clinic Diet program also has expanded to include access to weight loss drugs and advice on managing any side effects, according to Digital Wellness CEO Scott Penn, whose company developed an online platform for the original program.GYMS AND DIET FOOD COMPANIES LOOK TO MUSCLE IN "We have an opportunity and an obligation and a responsibility to help people achieve results in conjunction with medical providers and make sure that that’s the way to go,"he said.

Since the drugs suppress the appetites of people taking them, Glanbia and other companies are marketing their products as a source of adequate nutrients for people taking GLP-1s. Swiss multinational Nestle SA thinks it can benefit from the drugs' popularity and is expanding its Lean Cuisine frozen meals and OPTIFAST protein shakes.

 

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