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From adaptogenic beverages to THC-infused powders to high-proof whiskey offerings, it couldn’t be a more exciting time for consumers when it comes to the expansive set of beverage and beverage-adjacent offerings now on the market. Up until now, it has enjoyed decades of generally consistent sales and interest, but what will happen as more brands enter the market daily, all of which are slowly chipping away at market share? In addition to consumers’ general interest in new and exciting products, there are additional notable headwinds facing the booze industry, some of which include:alternative forms of ways to relax and unwindin 2022, I have continued on with creating a more mindful relationship with drinking in which I...
Given the overall competitive nature of the wider beverage industry, I would suggest taking a step back either pre-launch or once in the market, to think about what is your unique “so what” or unique value proposition to ensure that you are crystal clear as to how you are in fact different from the competition.
Whether you’re opting for a strawberry microdose gummy bear or a refreshing Aperol spritz, the choice is yours — and now there are more than enough options to choose from.
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