ST. CLAIR SHORES, Mich. — Employees of the company tasked each year with rapidly personalizing jerseys for each first-round pick as they are announced don’t need to travel very far for this year’s player selections in Detroit.
“The draft coming back to Detroit is extra special for us,” said Brent Kisha, the company’s vice president of strategic sales. The draft gets underway Thursday at Campus Martius Park downtown. It marks the 13th year the apparel decoration technology, software and equipment manufacturer has worked behind the scenes at the draft.surname to an Indianapolis Colts jersey in New York. Since then, the company’s team has traveled to drafts held in Chicago, Philadelphia, Dallas, Nashville, Cleveland, Las Vegas, Kansas City and now its hometown.
“The heat press is the secret sauce that enables us to be able to react to the actual pick itself,” he said.