DeepMind and Google: the battle to control artificial intelligence

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Demis Hassabis founded a company to build the world’s most powerful AI. Then Google bought him out. Who is in charge?

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Judging by the titles of talks, the attendees at the conference tended towards the messianic: “The Mind and How to Build One”; “AI against Aging”; “Replacing Our Bodies”; “Modifying the Boundary between Life and Death”. Hassabis’s speech, by contrast, appeared underwhelming: “A Systems Neuroscience Approach to Building AGI”.

A logo appeared in the lower-right corner of his opening slide, a circular swirl of blue. Two words, closed up, were printed underneath it: DeepMind. This was the first time the company had been referred to in public. Hassabis had spent a year trying to get an invitation to the Singularity Summit. The lecture was an alibi. What he really needed was one minute with Peter Thiel, the Silicon Valley billionaire who funded the conference. Hassabis wanted Thiel’s investment.

Hassabis thought DeepMind would be a hybrid: it would have the drive of a startup, the brains of the greatest universities, and the deep pockets of one of the world’s most valuable companies. Every element was in place to hasten the arrival of AGI and solve the causes of human misery. First, Hassabis won the beginners’ tournament. Then he beat the winner of the experienced players, albeit with a handicap. Charles Matthews, the Cambridge Go master who ran the tournament, remembers the expert player’s shock at being thrashed by a 19-year-old novice. Matthews took Hassabis under his wing.

In 1998 he started a game studio of his own called Elixir. Hassabis focused on one hugely ambitious game, Republic: The Revolution, an intricate political simulation. Years earlier, when still in school, Hassabis had told his friend Mustafa Suleyman that the world needed grand simulations in order to model its complex dynamics and solve the toughest social problems. Now, he tried do so in a game.

Suleyman and Shane Legg, an AGI-obsessed New Zealander whom Hassabis also met at UCL, joined as co-founders. The firm’s reputation grew rapidly. Hassabis reeled in talent. “He’s a bit of a magnet,” says Ben Faulkner, DeepMind’s former operations manager. Many new recruits came from Europe, beyond the terrible gaze of Silicon Valley giants like Google and Facebook. Perhaps DeepMind’s greatest accomplishment was moving early to hire and retain the brightest and best.

 

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