Ron Waddell, Founder and Executive Director of Legendary Legacies, right, talks with Gary Goyette at the nonprofit organization, Friday, April 19, 2024, in Worcester, Mass. Waddell credits Blue Cross Blue Shield volunteers for truly investing in their employee service opportunities, which are increasing across the corporate realm. More workplaces are bolstering their volunteer programs, especially as employee demands grow for socially responsible employers and engagement.
The nonprofit has partnered with dozens of Fortune 500 companies. Common Impact connected Allstate employees with a Wisconsin domestic violence prevention group to improve staff parental and bereavement leave polices, for example. It also brought Blue Cross Blue Shield employees together with a Worcester, Massachusetts gang rehabilitation program that needed help collecting data to measure its success in grant applications.
The beauty brand Shiseido Americas ships volunteer kits out to its employees scattered across its New York headquarters, New Jersey manufacturing facilities, Ohio warehouse and regional offices around the country. Keep America Beautiful, an environmental nonprofit that works to end littering and expand recycling, has cleanup kits used by Shiseido employees to beautify local parks. The company also sends kits with materials so employees can make blankets or decorate bags for foster children.