, at 1018 East 11th Avenue last October. The first few months were tough, and Toro struggled. But then Giselle Campagna, Carlo's wife and Toro's co-owner, posted a video on TikTok talking about how the restaurant was Carlo's dream but that"things have been really, really slow."
Overnight, the TikTok racked up over 125,000 views; within three days, it had reached nearly half a million people."It blindsided me," Carlo says of the rush of business that followed."I don't think Giselle knew what would happen. For three or four days, it was pretty crazy." Local influencers flocked to take videos of their own, urging followers to show their support, and local media picked up the story.
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