I think it is a great pity that comparative advertising is not allowed in South Africa because then consumers would have real information as opposed to marketing hype on which to base their brand choices.
What you see is, in many cases, not what you get at the take-out window. And that’s the theme of the latest sort-of-comparative-advertising TV ad for RocoMamas, which starts flighting today, but which I had a sneak preview of during the week. I suppose I was pretty snappy with the Vodacom call centre person when she wanted to know why I was cancelling my contract.I am tired of you stealing my data, I told her, in reference to Vodacom’s insistence that it will only roll over your data package if you buy another for a similar value.Other networks are similarly niggardly, only rolling over data for an extra month or two at most.No problem, she said. We will terminate your contract from the end of March .