Now one of the largest 10k events in the Midlands, every year hundreds from around the county and beyond enter the competition to run the 6.2 mile loop around the town.
When the annual race was relaunched in 2004 by race director Tim Beckett, there were just 125 entrants, then within a couple of years there were around 250.Two decades on, the race has been named the best 10k in the country by Runner's World magazine on several occasions, and now attracts hundreds to the town every May.
Last year, Craig - an avid runner who gets through two or three pairs of running shoes each year - raised £1,400 for prostate cancer research.
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