Daphne Groeneveld & Julia van Os Are Selling Vintage At Lost Labels

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Meet Lost Labels, a new designer vintage business co-founded by models Daphne Groeneveld and Julia van Os, that uses elevated imagery and unique sourcing.

notin September 2023 and have been selling hypercurated, mostly designer vintage at a few select New York City shopping events ever since.“It started from us having our own pieces that were like, ‘We don't wear this, but they're so amazing, and they're just sitting in our closets,” van Os says when we meet a few weeks later at her Brooklyn apartment. “And we thought it was such a shame.

Groeneveld picked up in Paris rests on a nearby table. There’s loads more where that came from, they say — enough to fill the showroom they’re looking for, and later, a proper storefront they might eventually bring to Europe. But for now, they’re making it happen on their own, handling LLCs and trademarks, responding to stylists reaching out for shoot loans, combing the internet for van Os’ Holy Grail , and bagging up prom dresses for young customers, like they did at the Neighbors event.

 

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