Great Wall Motor is now officially in Malaysia, its business represented in the country by wholly-owned subsidiary Great Wall Motor Sales Malaysia. The announcement of GWM’s entry into the market was made earlier today at its office in Menara Binjai, Kuala Lumpur.
The new company will be dedicated to carrying out all marketing and distribution of GWM’s products in the country. Present at the event was Cui Anqi, MD of Great Wall Motor Malaysia, as well as representatives from the ministry of international trade and industry , the Chinese embassy in Malaysia and Go Auto Group.According to Cui, the company plans to prioritise its development of its network operations to create a unique consumer experience for Malaysians.
He said that emphasis will be placed on after-sales, with measures to be introduced including the setting up of a spare part warehouse in the Klang Valley. The brand will also introduce a customer service call centre that will operate around the clock, and this will be accompanied by a technical service team to provide support.
Cui said that CKD operations are part of the company’s long-term plans. “We will continue to deepen the Malaysian market by increasing investment in the country by carrying out localised assembly through cooperation with Go Auto Group,” he said.at its launch. The car is set to make its way here, but its official introduction is still some time away – the company said its first products will only enter the market in the fourth quarter of this year. No pricing has yet been indicated..