Tech platforms make pitch for ad deals as TikTok is roiled by politics

- Short-form video took center stage at tech and social media companies' annual presentations to advertisers, as platforms like Snap and Meta look to capitalize on TikTok's political uncertainty in the U.S. to take ad dollars from their rival.

"TikTok must show advertisers that it's business-as-normal, even though it's anything but," Emarketer principal analyst Jasmine Enberg said. The focus on professionally produced videos is designed to attract brands wary of the downside of social media or artificial intelligence generated content. Google said on Monday that its own short-form video feature called YouTube Shorts are increasingly being viewed on TV screens in addition to phones.

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