"As the demographics change, there's a market for those people who are here and don't have the ability to go back home."
Under Swank's ownership over the past six years, the programming has moved into a"versatile" mix of Latin genres. Swank's own Latino roots reach back four or five generations to Mexican ancestors in the San Luis Valley when it was still part of Spain. "Los Dos Carnales recently played, we always do Los Invasores de Nuevo Leon, a big band, Los Tucanas de Tijuana," Swank says."We've also done bands that are now too big for the Stampede like Grupo Firme; they played at the Stampede, and they most recently played at Ball Arena."
The Stampede was built in 1994, the same year that Swank bought the Bluebird Theater, the concert venue that launched his career as a business owner and promoter. Until Swank bought the venue in 2018, weeknights at the Stampede were all about country-Western music and folks in cowboy hats two-stepping and boot-scooting around the saloon in the middle of the circular dance floor.
After buying the place, Swank renovated the interior."The venue was really in disrepair, so we've had to invest a lot of money in fixing everything, putting in a new stage and new lights," he says. He got rid of the bar in the middle of the dance floor,"just to make the dance floor huge." But he was careful to keep the familiar exterior and the building's character.
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