Why Beyoncé's New Partnership With Adidas Highlights An Important Diversity Issue

  • 📰 Forbes
  • ⏱ Reading Time:
  • 25 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 13%
  • Publisher: 53%

Business Business Headlines News

Business Business Latest News,Business Business Headlines

Why Beyoncé's new partnership with Adidas highlights an important diversity issue:

in the now viral video that Beyoncé told Reebok staff members that,"Nobody in this room reflects my background, my skin color, and where I’m from and what I want to do." Using Beyoncé as the face of a new product may come off as inauthentic if the creators and designers of the product are not diverse themselves.

The ability to attract and retain diverse professionals has become an essential part of an organization’s competitive strategy. Lack of focus on this important issue may cause an organization to lose its competitive edge, decreasing profitability. Companies should consider the demographics of staff when partnerships with diverse clients are being created.

I am a TEDx speaker, diversity and inclusion consultant, and professor, located in the New York City area. Connect with me on

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Except she signed with Adidas and Adidas owns Reebok. She really stuck it to Reebok, I mean Adidas.

Is it that whites are under-represented in professional sports?

Oh please. 🙄

Why i was looking foward to that 💯💯💯

The only diversity issue is that Beyoncé is not an athlete. 🤔

her choice of hairstyle highlights a diversity issue as well 😓

This diversity issue is becoming too sickening, there are no issues in human society other than this relentless “diversity issues”?🙃

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 394. in BUSİNESS

Business Business Latest News, Business Business Headlines