Apple could eventually top $300 billion in annual sales from health care: Morgan Stanley

Apple's opportunity in health care is so large with the Apple Watch that the company could generate over $300 billion in annual revenue from wearables and health services, according to a new report from Morgan Stanley.

div > div.group > p:first-child"> It's a nascent space for Apple and hard to predict how much money the company will make from health services as it potentially dives deeper into monitoring features such as blood glucose and blood pressure, the investment bank wrote on Monday. Morgan Stanley's estimate is that health for Apple will top $15 billion in sales by 2021, based on the popularity of the Apple Watch and its health features, like monitoring heart rate and steps.

Beyond consumer device sales, the company has started to sign deals with health insurers who are willing to pay for some portion of the Apple Watch on behalf of their members. Apple has already inked that type of partnership with Aetna. It's also currently in talks with private Medicare plans, which could mean increased access to the Apple Watch for seniors.

"Medicare has the most concentrated pools of money and is the least complicated to navigate," the Morgan Stanley analysts wrote.IPhone users will have access to the Apple's health app, which allows customers to pull together medical information from dozens of hospitals and clinics. In its current form, the feature is designed for consumers, because it's a huge challenge for people to aggregate their lab reports, immunization records and more.

Morgan Stanley said it could turn into a real business if Apple starts pulling together data and selling reports to health systems. To maintain consumer trust, Apple would have to effectively pitch it as a way for hospitals and clinics to gain insights into broad populations while protecting the data of individual patients.Apple has publicly stayed mum about those topics, and a company spokesperson declined to comment on the report.

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