Kohl's is reaping the benefits of its Amazon partnership

all such pop-ups in the US, Kohl's moved to a wholesale relationship with Amazon. Amazon-branded products will now be available from more stores and will be sold directly from Kohl's instead of from Amazon pop-ups.Kohl's provides a good model for how retailers can add value to their in-store experience through partnerships.

The retailer is dedicated to getting the most out of its stores and hasn't limited itself to working only with Amazon. Kohl's has alsowith Aldi, allowing the supermarket chain to operate spaces in a handful of Kohl's locations, and is even experimenting with opening a WW — formerly Weight Watchers — Studio in a Kohl's in Chicago.

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