Starbucks founder Schultz says company needs to refocus on coffee as sales struggle

FILE - Starbucks founder and former CEO Howard Schultz testifies before the Senate Health, Education, Labor and Pensions Committee at the Capitol in Washington, Wednesday, March 29, 2023. In a LinkedIn post published over the weekend April 4, 2024, Schultz says the companys leaders should spend more time in stores and focus on coffee drinks as they work to turn around flagging sales.

In his post, Schultz said senior leaders – including board members – need to spend more time talking to baristas in the company’s stores. But Schultz said coffee is what differentiates Starbucks and reinforce the company’s premium positioning.

Business Business Latest News, Business Business Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Ex-CEO Howard Schultz says Starbucks needs to revamp its stores after big earnings missIn its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.
Source: CNBC - 🏆 12. / 72 Read more »

Former Starbucks CEO says company needs to revamp its stores after big earnings missFormer Starbucks CEO Howard Schultz weighed in Sunday on the coffee chain’s dismal latest quarterly report, saying he believes the company will recover if it improves its U.S. stores.
Source: NBCNewsHealth - 🏆 707. / 51 Read more »

Howard Schultz says Starbucks needs to revamp its stores after big earnings missIn its latest quarter, Starbucks reported a surprise decline in same-store sales and slashed its full-year forecast.
Source: NBCLA - 🏆 319. / 59 Read more »