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Planet Fitness raises membership price for first time in more than 25 years

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Justin Boggs is a writer for the E.W. Scripps company. Justin covers anything from politics to sports and entertainment.

For the first time in more than two decades, Planet Fitness is raising the cost of its basic membership.

Company CFO Tom Fitzgerald said Planet Fitness has been testing different promotions for customers and said its approach is the best way to balance adding revenue against losing customers.

 

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