Target will limit which stores sell LGBTQ-themed products following last year's firestorm over its decision to sell products designed for transgender people. The retailer said Thursday that it would be selling its Pride merchandise in a select number of its nearly 2,000 stores and on its website this year, citing “historical sales performance.
Some conservatives celebrated the company’s announcement to dial back this year’s collection. “Target won’t be pumping every store with pride crap this year and that’s a win,” conservative media personality and political commentator Tomi Lahren wrote on X on Friday. “Why do we ALL need to celebrate who you sleep with?!!!” Target is far from the only company that has come under pressure to pare down its support for the LGBTQ community in recent years.