Arizona Coyotes CEO Xavier Gutierrez is partnering with three other Latino executives to found Latinos in Sports, a platform designed to promote Hispanic advancement in sports.The founders of Latinos in Sports want the organization to facilitate commerce in Hispanic businesses and to introduce Hispanic talent to Latino and non-Latino sports leaders.
It took a Latino owner to hire a Latino CEO, Gutierrez explained in an interview, because Hispanics are not well-represented in leadership positions in professional sports.There are 153 major professional sports franchises in the U.S. and Canada across the NHL, the National Football League, the National Basketball Association, Major League Baseball and Major League Soccer.
Gutierrez and Pedro Antonio Guerrero, the CEO of executive advancement company Guerrero Media, introduced Latinos in Sports at an event in Miami last week. "My fervent hope is that we make more progress on the ownership front," Feliciano said. "Decision-makers in seats of influence are starting to recognize that Latinos can and should be owners in every sense of the word."
Having more Latino executives making content decisions can help draw in audiences that have largely been ignored, said Luis Silberwasser, chairman and CEO of Warner Bros. Discovery Sports.
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Source: CNBC - 🏆 12. / 72 Read more »