IN my previous column, we explored findings from the Digital 2024 Global Statshot Report by We Are Social and Meltwater, illuminating TikTok's substantial influence and effective market penetration in the Philippines. This influence isn't just about reach; it's also about establishing a trustworthy environment where safety is prioritized. With a user base of over 49.09 million adults, TikTok's ads reached an impressive 64.
Community safety initiativesA safe and reliable shopping experience builds trust, so several proactive measures have been implemented. Meticulous seller vetting ensures community integrity, educational resources for sellers encourage compliance, and convenient reporting channels empower users to report suspicious activity. Between July and December 2023, 2 million seller account registrations and 37 million product listings needed to meet rigorous standards were turned away.
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