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Levi Strauss CEO says China is a top priority for the jean giant's growth

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China is only about 3% of the company's business today. Bergh said he looks at competitors like Nike, with 20% of its business in China, and wants to turn China into the company's growth engine.

China is a top priority for the world's biggest jean maker's future growth Levi Strauss & Co. President and CEO Chip Bergh said Wednesday.

On Tuesday, Levi Strauss reported its first quarterly earnings since its initial public offering on the New York Stock Exchange last month. For the first quarter, Levi said it earned 37 cents per share, helped by a 7% gain in revenue. On a constant currency basis, revenue rose 11%. In the latest period, Levi's growth was really broad based as both its men's and woman's tops and bottoms businesses grew, Bergh said. This marked the sixth quarter in a row of double-digit top-line growth for Levi.

 

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