China’s Auto Industry Is So Competitive, One Of Its Own Brands Is Leaving For Europe

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Aiways will exit its home market and prioritize activity in Europe, where it already has a German HQ, report says

Chinese EV brand Airways is pulling out of China’s car market because the competition is too fierce, report claims Company already has a European HQ in Germany and will focus its growth there Expansion to U.S. could follow by 2030, though Biden’s new 4x EV tariffs might have other ideas It’s not only Western brands like VW and Tesla that are struggling to compete with local firms in China’s cutthroat car market.

5 The move is partly connected with Aiways’ plan to take the company public later this year, according to Autocar’s intel. “The centre of Aiways global sales operations will switch to Europe, and more specifically Germany, following the listing, an Aiways source told the magazine. “There are no plans to remain in the Chinese market, due to the intense pricing pressure and competition there.

 

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