In a speech at an industry conference Thursday, P&G’s chief brand officer, Marc Pritchard, blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads.
Pritchard didn’t mention any companies by name, but this isn’t the first time P&G has criticized internet platforms. The company boycotted YouTube for more than a year in 2017 and 2018 after its ads showed up next to terrorist content. Other consumer-conscious companies like Walt Disney Co. and Kellogg Co. have paused spending on Google’s video site at various times over similar concerns.
“We applaud and support Marc Pritchard’s sentiments for again making a bold call for our industry to collectively do more for the people we serve,” Carolyn Everson, vice president for global marketing solutions at Facebook, said in a statement. “We continue to invest heavily in the safety and security of our community and are deeply committed to ensuring our platforms are safe for people and safe for brands.”Pritchard also brought up a key point of friction in the industry.
Google, Facebook and others have been working hard to cut out problematic content before it even gets posted to their systems. They’ve both hired thousands of human moderators and developed advanced artificial intelligence to read a video, text post or image before it goes live to determine its content and block it if necessary. But it’s a difficult task, even for the tech giants.
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