What do you get when you combine an iCasino, a sportsbook, and a video game? North American audiences are about to find out.
Ryan Butler: Soft2Bet has spent nearly a decade establishing itself in Europe but is still a relative unknown in North America. What was the background of your company and how have you developed since? You’ll enter casino and sports betting markets in North America with a dozen or more competitors that have established brand recognition. How do you look to stand out?
How does this compare to the established North American approach of attracting players largely through advertising, bonuses, and other promotions? “So then we're trying to bring this in order to create an experience for the customer to drive down the promotional and the bonus cost and drive engagement – and then loyalty towards the brand itself. In Europe, the KPIs that we've seen have been going through the roof.”
“So then, if you're making spins or you're placing bets, you're being rewarded to play on the casino site, and then also being rewarded to play on the gamified site. So when you achieve something on the gamified site, you're actually being given bonuses and free spins and rewards to go back to the casinos. It's creating an experience that major operators aren’t really doing in the US.
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