The service, called Disney Plus, has been in the works for more than year, but Thursday marked the first time that the longtime entertainment powerhouse has laid out plans for its attack on Netflix and a formidable cast of competitors, including Amazon, HBO Go and Showtime Anytime.
But Disney Plus will be able to draw upon a library of revered films dating back several decades while it also forges into original programming. Its animated classics, including "Aladdin" and "The Jungle Book" will be available on the service when it launches. Although Disney has an enviable track record of producing shows and films that attract huge audiences, its attempt to build its own Netflix is risky. To make the leap, Disney ended a lucrative licensing relationship with Netflix, which had become the video streaming home for its latest films after their theatrical release, as well as many of its TV series and classic movies.
Disney will also contend with a new streaming service from Apple, which is expected to be released in the fall. Apple has not yet said how much its service will cost or when exactly it will launch. Along with its strong brand, Disney has the advantage of having a clear strategy for each of its streaming services, Verna said, including Disney Plus, Hulu and ESPN Plus. Disney executives hinted the company would "likely" bundle the three at a discounted price, but declined to give more details.
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