What Target vs. Walmart earnings tell us about the consumer

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Target (TGT) recently posted its first-quarter earnings, missing out on Wall Street estimates, revealing a loss of 3% in comparable sales year-over-year and ...

a loss of 3% in comparable sales year-over-yearTarget is out with its first quarter earnings report today and it didn't impress Wall Street, the company's executives citing inflation as a big reason for a decline in traffic and transactions.And meanwhile, you'll remember rival Walmart reported last week and they said the despite an inflation strapped, consumer shoppers are looking for value.And here with more in the details.

Now, in addition to that, to prove that consumers are growing more, take a look at these traffic numbers we saw in the latest quarter target, see traffic fall 1.9%.Mart has largely been known to gain foot traffic over the past few years, especially post pandemic when consumers' wallets became pinched and they saw, hey, Wal Mart is doing all these makeovers.

Not only are they looking for low prices, but they want easy pick up, they want to go in and out of the store quickly or they want to deliver to the house and Target, starting to pick up on that.And so they're certainly looking to catch on to what consumers really want these deal, uh, these days value and convenience as well.Seeking a reliable income stream for your TFSA? Consider this sustainable high-yielding dividend payer.

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