The state of the creator economy has completely transformed the entrepreneurship landscape, offering creators unprecedented opportunities to monetize their online influence. With platforms like Instagram, TikTok, and YouTube boasting millions of active users, many creators are turning their passion into profit, earning substantial incomes and even achieving full-time careers.
Through personal anecdotes and expert advice from industry leaders like Dorie Clark and Lydia Fenet, this book equips you with the tools to establish and enhance your personal brand, ensuring you're recognized and recommended for opportunities in today's competitive landscape. "Gap Selling" challenges conventional sales wisdom, debunking myths that have long hindered salespeople's success. Author Keenan presents a unique approach that shifts the focus from overcoming objections to understanding the buyer's journey, and everything in between.
In"What's in It for Them?", entrepreneur Joe Polish tackles the challenge of authentic networking and relationship-building in today's world of superficial connections.