There are magnificent feats that can be accomplished in the span of two years. A scholar can get an associate’s degree. An athlete can train for and complete a marathon. A media investigator can launch a digital news startup,of capital, and shut the endeavor down completely. And, as we learned today, reality stars Ariana Madix and Katie Maloney can learn to make a sandwich.
It’s the rare busy area of Los Angeles when it comes to foot traffic, especially among WeHo gays traversing between the gym and happy hour on Santa Monica Blvd. Will that spell success for Something About Her? “I truly think this town does not need another fancy sandwich place,” my friend who lives down the block from the shop told me, under condition of anonymity, because I will force him to take me there next time I visit. “Godspeed to them.
Something About Her is, one could say, “romantic comedy-themed.” Videos and photos shot at the space make it look like it could be a café straight out of a Nancy Meyers movie. That tracks, as,The sandwiches themselves are all named after women in film, and are in the $14-19 range—expensive, but a hardly surprising price point.
The Diane, presumably named after Diane Keaton, is a tuna salad on pumpernickel bread. The Reese, one can safely bet is named after Reese Witherspoon, is chicken salad on grain bread. The naming convention is cute, though I don’t know how I would feel if someone thought of me and immediately thought, “Salami!” I guess we could ask Cameron Diaz, whose The Cameron stars the cured meat., West Hollywood is hardly a sandwich shop desert.
But the story here is not really the sandwiches themselves. It’s that the store’s doors are actually open. The years of delays were reportedly over permits, which is understandable—althoughseries. Having become an A-list folk hero following the “Scandoval” affair, Madix booked countless ad campaigns, magazine covers, a berth onListen, Katie: Good things come to those who wait. And while I will not wait for much in this world, I sure as hell will wait for a good sandwich.