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Air France hosts beachside pop-up during Cannes Film Festival

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Whereas many of the week's events are invite-only, the airline company's activation is open to all, a strategic move as the locale attracts more travelers.

Open through May 25, the pop-up features a full-service bar and restaurant with options crafted by French Michelin-starred celebrity chef Jean Imbert. Image credit: Air France

The space is next to Hôtel Martinez beach on the Boulevard de la Croisette, down the street from the Palais des Festivals et des Congrès, where the Cannes Film Festival ceremonies take place. The limited-time opening features a full-service bar and restaurant with options crafted by French Michelin-starred celebrity chef Jean Imbert. The culinary selection mirrors Air France's newly refreshed in-air menu (Among the amenities available to visitors are sunbeds, furniture and homeware from the Air France Beach collection, now live at the company’s online.

 

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