MILAN - Italian media group Mediaset and its German rival ProSiebenSat.1 Media denied a media report on Saturday that they were in merger talks.
Earlier on Saturday daily newspaper Il Sole 24 Ore said the two companies were in talks to merge via a share exchange to create a pan-European independent broadcaster. Conze said the company was working with peers, including Mediaset, as part of an existing European media alliance, a network of 12 broadcasters that aims to cooperate on streaming and advertising technology.
Italy’s biggest commercial broadcaster has repeatedly raised the idea of creating a pan-European TV player to fend off competition from established rivals and new entrants.
mediaSET & prosieBEN-SAT R AL-ReA-DY in, a(SETh-SUN-SETh)-n unHOLy(HELios)-ALliance .
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