FILE - A TikTok sign is displayed on their building in Culver City, Calif., March 11, 2024. TikTok said Thursday, May 23, its putting in place new rules to limit the reach of state-affiliated media accounts. NEW YORK — TikTok is putting in place new rules to limit the reach of state-affiliated media accounts that are attempting to exert influence abroad
The company, which started labeling state-affiliated media two years ago, announced in a statement Thursday that identified accounts attempting to “reach communities outside their home country on current global events and affairs” will not appear on the main feed where users watch videos. TikTok also said in the coming weeks, state-affiliated media accounts that advertise on the platform will no longer be allowed to do that outside of their home country.The spread of foreign propaganda is also a problem on other social media platforms, such as Meta-owned Facebook and Instagram, as well as Elon Musk’s X.
The short-form video platform added Thursday it will be releasing regular updates on what it’s doing to fight back against covert influence operations on its platform. In the first four months of this year, TikTok said it disrupted 15 such operations, including one that targeted audiences in Indonesia ahead of the country’s presidential elections earlier this year.
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