With F1 satisfied that its three races in the United States are enough for that market, attention has shifted to other regions to capture a growing worldwide interest in grand prix racing. Speaking at an F1 in Depth event in Monaco on Thursday night, which was co-hosted by Autosport Business, Maffei said that the successful return of the Chinese Grand Prix showed what was possible. “We're lucky that we were able to get a Chinese race this year after four years,” he said.
Vegas lessons Maffei was joined at the F1 in Depth event by leading representatives of the Las Vegas Grand Prix and explained how F1 had come to understand better what fans wanted through its decision to become the race promoter of the event. “We've really changed the sport in many ways,” he said. “One of them is this really was a B2B business where we really just dropped the product on the local promoter and they sold it.