Apple VP of interface design talks about Vision Pro after headset wins award

Buy a brand new Galaxy Z Fold 5 and save a staggering $450 with select models. Save additional $800 via trade-in!— has just been awarded the Black Pencil by the UK’s Design and Art Direction Awards . Black Pencil is D&AD Awards’ highest accolade. And Apple Vice President of Human Interface Design, Alan Dye, thinksis the company’s first foray into the XR industry. While most XR headsets focus on gaming being their primary use, theApple refers to its headset as a “spatial computer”.

That move renewed interest in the XR industry from companies that had dabbled in XR in the past. Lenovo, for example, is now working on a productivity-focused XR device powered by Meta’s rebranded Horizon OS. Asus is also making a headset running on Meta’s OS. But its offering will be more performance-oriented.You can really tell this headset is made by Apple just by looking at its design.

But for XR to really take off as a “new era of computing” the devices need to be as user-friendly as possible. Alan Dye believes that the Black Pencil award is proof Apple will excel at that. Bulky headsets are okay for gaming indoors, but not many consumers will want to wear one when out and about. Which is why I believe the next step is AR glasses. And thankfully, Meta is already working on a pair namedat Google I/O 2024. So the industry is at least starting to move in the direction I think it needs to.

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