BOULDER, Colo. — At Runners Roost in Boulder, all of the employees are working together to make sure racers are prepared for the BOLDERBoulder on Memorial Day. That means making sure participants have the best shoes and athletic gear to run the race.
Vieth shared with Denver7 that business continues to be"phenomenal". The BOLDERBoulder is bringing more than 40,000 people to Boulder which will continue to keep the city's economy running by pumping money also into local businesses. "This store alone is expected to increase by 53% over last year, today we actually go down to Pearl Street and set up for the sports exhibit, that will encompass all of Saturday and Sunday, so we will have a booth down there with Nike where we are selling our BOLDERBoulder product, Nike Product," Vieth said.