We had this vision because Rihanna and Rita Ora and all these celebrities had just started to wear streetwear instead of high end labels - streetwear looked more fresh.Determined to get their designs into high street stores like Topshop, Selfridges and Urban Outfitters, Jade and Grant discovered a network of factories in Leicester who could bring their clothes to life.
"We had to beg factories, who don't know you, to make us samples - and they don't know if they're going to get orders from you.Taylor Swift wore this jacket on every night of her 2015 world tour - and Jaded London sold 8,000 bombers Prices start at £5 for statement scrunchies and go up to £85 for sequin catsuits, snake-print coats and feathered capes."Our products are good quality, they're statement pieces our fans can use to express themselves and show off on Instagram.
Jade said: "We work from 8am to 11pm. Sometimes we're in the office, sometimes we're running around going to meetings." Taylor Swift wore our sequin bomber every night on her 2015 world tour - from that we sold about 8,000 jacketsJade said: "We wrapped the shop in hologram vinyls, it was a real Instagram destination."Grant said: "Celebrities really helped us to grow the business.
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Source: The Independent - 🏆 80. / 59 Read more »