According to the data, cinema-goers in South Africa spend R433.69 on average per outing, with Ster-Kinekor being the most popular cinema chain among the country’s residents.
The Market Research Foundation’s MAPS data comes from annual surveys of a sample of the South African population. It interviews women and men aged 15 and older from all races and provinces. Of these, 51% are males and 49% are females, with the majority of interviewees residing in metropolitan areas.The news came just two years after the cinema chain exited business rescue.
It served staff with section 189 notices on 13 February 2024, kicking off the process of retrenching 236 of Ster-Kinekor’s 728 employees.
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